This year is the 30th anniversary of the establishment of Desigual. Victoria's secret angel supermodel Adriana Lima has become the first ambassador for the brand since its inception in 1984, and will speak for the brand in the next two seasons. Desigualâ€™s revenue has increased tenfold in the past six years. This year will mark its 30th anniversary. The French private equity fund will purchase 10% of its shares to expand its global business. In order to achieve a short-term turnover of 1 billion euros this year, Lima will become the first global ambassador. The brand marketing officer said that Lima's self-confidence, optimism, positive energy and appeal are the reasons they chose her!
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